This is a two-day Workshop designed for busy business owners or senior managers to help them decide on how to navigate through Brexit and beyond offering practical advice and solution and a fresh look at which export opportunities to pick.
What Does The Course Cover?
- Exporting, World Trade & next steps with the EU
- How Intellectual Property works and how to use it internationally
- Creating a Market Entry Plan
- Product Analysis and positioning
- Marketing Challenges and cultural impacts
- Market selection and how to start to identify opportunities
- Researching International Markets methodology and sources
- Developing an export strategy
- Pricing, getting paid and managing risk
- Financing your trade
- Getting the goods to market
- FTAs & Rules of Origin and how they affect your exports
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Who Should Attend?
Business owners and senior management involved with planning international trade. This may include directors and senior management; procurement; finance; accounting; sales department; import department.
What's In It For Me?
- Everything you need to enter a new export market
- A working Strategic Plan specific to your business
- Membership of the Institute of Leadership & Management
- Use the post nominals for the Inst.LM.